Down the cul de sac?

Day 28: Thursday 16 February

Not so much a day without traction as much as a day with an





that traction for unmeasured is very hard to come by. It’s not The Dip, but maybe it is a cul de sac.

It’s been the nagging thought in the back of my mind over the last few days as I reviewed LinkedIn posts, emails opened and subscriptions, webpages visited, waitlisting numbers, etc. They’re hardly overwhelming figures.

It’s not clear to me, nor has it ever been, if it’s that no-one is interested in what I’m selling, whether I’m a bad salesperson or if my voice isn’t loud enough. Is it the product (me + human skills for architects), the message or the messenger?

It’s frustrating and confounding.


Frankly, what I’m doing is not working.

And I don’t know if I can make it work.

I might need to do something radically different.

I need help.

What does that look like?

Need to sit with this.

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