Day 12: Tuesday 24 January
Posted the behemoth
What seemed like a good idea to dive into a little research and start some thinking on ideas around flexible work turned into a 10 minute read! Not my usual compact blog post of 4-6 minute read! It’s messy, uneven and probably has big holes through it. It’s a start and it’s published.
It’s one to revisit, rethink and expand upon in a series of posts. Not to mention develop into a workshop.
? Hooo boy! Just ate a couple of frogs.
It fascinating how sending a couple of emails can put you in the puke zone. ?
Sent emails to a local and international publication spruiking my work. I’ll be no worse off if I don’t hear from them. Which is the worst that can possibly happen. Apart from maybe a terse email back demanding I never contact them again. But that’s not so bad (& highly unlikely).
There’s only upside.
So why do I feel so ill?
Because I’m putting myself out into the world. Being vulnerable. Potentially exposing myself to assessment.
I do my blog. I post on social media. And for the most part I do it without a care or butterfly.
This time it’s targeted, intentional and definitely feels more vulnerable.
It’s also that the payoff feels bigger here.
It’s more meaningful.
Marketing Tony Fadell style
I ned to tweak copy on my website as well as build a new introductory Tolstoy video experience. It’s important to get clear on what my client’s pain is and how unmeasured will transform them.
In Build by Tony Fadell he has a useful template that he uses for marketing on all his projects. Giving it a crack. At the very least it was a useful exercise in coming at the problem from a different angle.
Always helpful when designing to thing, How might I do this differently? What changes if I try another way? coming at problems from different angels sometimes produces new outcomes. It’s a valuable exercise.